The Walt Disney Company
Disney Consumer Products was looking to partner with a German shoe retailer to increase the exposure of Mickey, Winnie the Pooh, Cars and Disney Princess franchises in the local market.
The product displays had to extend the story-telling aspects of the different franchises and inspire the retailer to buy into the concept.
Our point-of-sale designs integrated fun, interactive elements that reflected the franchises' core values and focused on engaging customers.