The Walt Disney Company
To support the cinematic launch of Iron Man 3 Disney Consumer Products wanted to convince UK retailers to dedicate incremental floor space to the Iron Man franchise.
Limited floor space at retail required a cost effective product display that could adapt to different locations in store, yet be impactful and engage customers.
We based the footprint of our design on the dimensions of a Europallet to allow for easy distribution. The unit could then be customised to suit different floor spaces. The graphics were designed modular to slot on to the different units and create maximum impact in store.