The Walt Disney Company
In order to convince fashion retailers to dedicate more floor space to the Minnie franchise Disney Consumer Products briefed us to create an engaging retail concept for a Minnie Fashion store-in-store.
The challenge was to create a modular environment that could adept to different retail spaces yet retain the storytelling aspect of the franchise.
We designed prop-style shelf units for smaller retail formats that could seamlessly be integrated into larger retail environments. All elements were shaped to resemble Minnie accessories making the franchise instantly recognisable with or without character art.