The Walt Disney Company
Disney asked us to create an exciting retail campaign for the launch of ‘Oz the Great and Powerful’ through which to engage high profile department stores.
The campaign needed to be inspiring and attention-grabbing yet also be possible to implement around a customer journey.
We designed a truly immersive experience of the Emerald City, starting with a yellow brick road bursting from a Tube poster and leading visitors all the way to the store. Within the store, we envisioned various installations and interactive experiences including sound showers and social media linked photo opportunities. These would eventually guide shoppers to the Wonder Room where exclusive Oz merchandise would be available for purchase.