Kantar Worldpanel
We were approached by Kantar Worldpanel's Media team to design a presentation for a new digital insight service.
The service relied heavily on the analysis of complex consumer behaviour data which is collected using new online technologies.
In order for clients to understand the benefits of the new service we focused on simple and bold visuals to illustrate the results of using the service.The idea was not to baffle audiences with the intricate details of how the service worked but instead to show why the service was worth the investment.