Kantar Worldanel
An integral part of Kantar Worldpanel’s marketing collateral are ‘one-pagers’ which provide a concise summary of a product or service.
Information available for each one-pager was initially quite different, therefore the first task was to establish a similar structure and format.
Once the content was in place, consistent use of iconography, colour and other Worldpanel brand elements ensured that they were instantly recognisable as being part of a set.