The Walt Disney Company
Disney Consumer Products asked us to create an engaging retail campaign to convince Harrods to support Disney Princess at Christmas.
This campaign centred around Princess dresses created by haute couture fashion designers, and the Bibbidy Bobbidy Boutique.
The dresses needed to be suitably showcased in a way that sparked shoppers imaginations’ and took them on a spellbinding journey to the heart of the store where they would discover the Bibbidy Bobbidy Boutique.
We created the idea of an enchanted forest which was dark and creepy, but became light and sparkling wherever Princess elements were present. Dramatic window displays showed off the unique dresses while branch and root structures would act as a guiding path, leading shoppers through the forest which featured special effects such as augmented reality and hidden speakers. The journey would end at the Bibbidy Bobbidy Boutique where staff invited girls to enjoy their Princess makeover.